A New Chapter in the Most Iconic Collab
Alexa Chung, the globally beloved fashion icon and designer, has officially taken on the role of Creative Director and Designer for Barbour’s new collection: “The Edit, by Alexa Chung.” This collection blends vintage aesthetics with a modern twist, reimagining Barbour’s classic outerwear with freshness and flair. This year, Alexa introduces a brand-new piece to the capsule: the iconic Wellington boots, reinterpreted with her unique vision!
A Personal Collection
This is not just any collaboration—for Alexa, it’s her most personal yet. Each piece is inspired by her memories and the people closest to her, with details that tell her story and reflect her deep connection with Barbour. “I’m so happy to be exploring this new chapter with Barbour,” Alexa shared. “My goal was to create something immediate, reflecting my wardrobe, interests, and style in this moment, while staying true to the brand’s timeless heritage.”
Past, Present, and Future
Alexa’s relationship with Barbour runs deep. From her childhood spent riding horses through the Hampshire countryside to stomping through the mud at iconic festivals like Glastonbury, Alexa has always had a Barbour jacket by her side. And this lifelong bond shines through in every piece of her collection. From wax jackets with tartan linings to colorful quilted jackets and knitwear, every detail pays tribute to tradition, all with Alexa’s signature style twist.
The New: Alexa’s Wellington Boots and Clogs
This collection marks a major debut for Barbour: Alexa has brought her iconic style to footwear. The new Wellington boots, inspired by her beloved Chelsea boots, are perfect for anyone looking for a practical yet cool look. And let’s not forget the versatile clogs, perfect for any occasion!
Why Barbour The Edit Is Already an Icon
It’s no surprise that Barbour has teamed up with Alexa once again this season. Paul Wilkinson, Group Commercial Director of Barbour, explained: “We’re thrilled to work with Alexa again. Her name is now synonymous with our brand. Through her creative vision, she’s infused her personality into Barbour’s DNA, creating a collection of essential modern must-haves.”
With “The Edit, by Alexa Chung,” Barbour delivers yet another standout collaboration. The blend of the brand’s Scottish heritage with Alexa Chung’s fresh, bold vision results in a collection that’s unmissable for anyone who loves tradition and modernity alike. Perfect for city life, outdoor adventures, and, of course, your favorite festivals!
